{"id":35676,"date":"2025-02-19T20:03:35","date_gmt":"2025-02-19T20:03:35","guid":{"rendered":"https:\/\/ecomm.design\/?p=35676"},"modified":"2025-02-19T20:03:36","modified_gmt":"2025-02-19T20:03:36","slug":"shopify-vs-shopify-plus","status":"publish","type":"post","link":"https:\/\/ecomm.design\/shopify-vs-shopify-plus\/","title":{"rendered":"Shopify vs Shopify Plus: Which Do You Need?"},"content":{"rendered":"\n<p>The main difference between Shopify and Shopify Plus? <strong>Price and scalability.<\/strong><\/p>\n\n\n\n<p>Shopify\u2019s standard plans range from <strong>$5 to $399 per month<\/strong>, catering to small and mid-sized businesses. Shopify Plus starts at <strong>$2,300 per month<\/strong>, designed for enterprises with higher sales volumes and complex needs.<\/p>\n\n\n\n<p>With Shopify Plus, you get <strong>unlimited staff accounts, advanced B2B features, custom checkout options, priority support, and deeper API integrations<\/strong>\u2014things you won\u2019t find in standard Shopify plans.<\/p>\n\n\n\n<p>If you&#8217;re running a small store, standard Shopify is more than enough. But if you&#8217;re scaling past <strong>$1 million in revenue<\/strong>, Shopify Plus offers the flexibility and power to grow without limits.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>I\u2019ve put together this simple guide, to help you decide which version of Shopify you really need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quick Summary<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The standard Shopify experience comes with a range of plans to choose from, ranging from $39 to $399 per month<\/strong>, depending on your business needs.<\/li>\n\n\n\n<li>While Shopify\u2019s core plans are ideal for small, to mid-sized businesses, <strong>Shopify Plus caters to huge enterprises, with more advanced requirements<\/strong>.<\/li>\n\n\n\n<li>The main difference between Shopify Plus and Shopify is the price. Shopify\u2019s standard plans range from $5 (Starter) to $399 (Advanced), while <strong>Shopify Plus starts at $2,300 per month<\/strong>.<\/li>\n\n\n\n<li>Shopify Plus also offers access to <strong>unlimited staff accounts, wholesale and B2B features, more inventory locations, and customizable checkout options<\/strong>.<\/li>\n\n\n\n<li>Shopify Plus even comes with <strong>advanced integration options, access to API solutions, and Shopify POS Pro,<\/strong> for in-person selling.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify vs Shopify Plus: An Overview<\/h2>\n\n\n\n<p>Shopify Plus is essentially the enterprise-level version of Shopify, a unified commerce platform that I consider to be one of the best tools out there for selling. <\/p>\n\n\n\n<p>Shopify gives you everything you need to build a thriving online store, from a flexible CMS, to integrated payment processing and inventory management tools. Plus, <strong>it\u2019s incredibly easy to use<\/strong>.<\/p>\n\n\n\n<p>You don\u2019t really need any coding expertise to use the Shopify standard experience, and you can still <strong>access a range of great tools, from Shopify POS Lite, to Shopify Shipping.<\/strong><\/p>\n\n\n\n<p><strong>Shopify Plus upgrades the standard Shopify experience for enterprises making a large number of sales (think $1 million in revenue and above)<\/strong>. The higher cost unlocks more storefront flexibility, integrations, support, and staff accounts than the standard service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify vs Shopify Plus: The Price Difference<\/h2>\n\n\n\n<p>Ultimately, one of the biggest differences between Shopify and Shopify Plus is the price. <\/p>\n\n\n\n<p>With the standard Shopify solution, you can start selling online from as little as $5 per month, using the Starter plan. <\/p>\n\n\n\n<p>However, I do recommend <strong>starting with the Basic plan at $39 per month<\/strong>, so you can build a complete online store, rather than just selling through messaging apps and social media.<\/p>\n\n\n\n<p>Shopify\u2019s main plans include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify Basic<\/strong>: $29-$39 per month<\/li>\n\n\n\n<li><strong>Shopify<\/strong>: $79-$105 per month<\/li>\n\n\n\n<li><strong>Shopify Advanced<\/strong>: $299-$399 per month<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/ecomm.design\/shopify-pricing-guide\/\">All of those plans are subject to potential extra fees<\/a>, such as transaction fees, if you\u2019re not using Shopify Payments, domain hosting prices, and app costs.<\/p>\n\n\n\n<p>Shopify Plus, on the other hand, is an enterprise-focused plan with customized pricing. <\/p>\n\n\n\n<p>Prices start from around $2,300 per month, however <strong>you\u2019ll need to contact Shopify\u2019s team for a direct quote, based on your monthly sales volume, and other factors<\/strong>. <\/p>\n\n\n\n<p>Shopify Plus merchants still have to pay transaction fees for third-party payment processing, but the fees are much lower.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify vs Shopify Plus: The Key Differences<\/h2>\n\n\n\n<p>So what makes Shopify Plus so different from Shopify (aside from the price)?<\/p>\n\n\n\n<p>The answer is: more than you\u2019d think. <\/p>\n\n\n\n<p>After experimenting with both Shopify and Shopify Plus, here are the main differences that stand out to me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Support and Educational Resources<\/h3>\n\n\n\n<p>Like most ecommerce platform providers, Shopify reserves it\u2019s highest level of customer support for the companies paying the highest monthly fees. <\/p>\n\n\n\n<p>When you sign up for Shopify Plus, you get <strong>priority support from the technical team, a solutions engineer, and a launch manager to help you get started<\/strong>.<\/p>\n\n\n\n<p>You\u2019ll also get <strong>your own merchant success manager<\/strong>, to guide you through the store setup process, address technical issues, and provide ongoing support. <\/p>\n\n\n\n<p>On top of that, you get a <strong>huge number of additional \u201cself-help\u201d resources<\/strong>. <\/p>\n\n\n\n<p>While I think Shopify already excels in this area with its videos, FAQs, and guides, <strong>Plus merchants also get full access to Shopify Academy<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Academy-1024x524.jpg\" alt=\"Shopify Academy\" class=\"wp-image-35686\" srcset=\"https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Academy-1024x524.jpg 1024w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Academy-300x154.jpg 300w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Academy-768x393.jpg 768w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Academy-368x188.jpg 368w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Academy-736x377.jpg 736w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Academy.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This is basically an all-in-one educational resource hub packed with courses and webinars that can help you optimize your store\u2019s design, build better marketing campaigns, and streamline operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comprehensive Customization and Headless Commerce<\/h3>\n\n\n\n<p>Ultimately, if you\u2019re looking for limitless flexibility, Shopify Plus will always give you more freedom than the standard Shopify plans. <\/p>\n\n\n\n<p>Although you can customize aspects of your Shopify store, such as themes and sections on any plan, Shopify Plus takes this to the next level.<\/p>\n\n\n\n<p>You can <strong>personalize the world-leading Shopify checkout, adding your own unique UI and content<\/strong>, so you can fully brand the checkout experience, and potentially reduce cart abandonment rates. <\/p>\n\n\n\n<p>Modifying the checkout isn\u2019t really something you can do much on standard plans.<\/p>\n\n\n\n<p>Not to mention, Shopify Plus also allows you to <strong>create fully customized shopping experiences with headless commerce<\/strong>. <\/p>\n\n\n\n<p>This means you can <strong>separate frontend customer touchpoints from the backend<\/strong>. You can even access dedicated support from Shopify\u2019s team to build your headless experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Staff Account and Store Limitations<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/ecomm.design\/wp-content\/uploads\/2024\/11\/shopify-pricing-1024x614.jpg\" alt=\"shopify pricing\" class=\"wp-image-33945\" srcset=\"https:\/\/ecomm.design\/wp-content\/uploads\/2024\/11\/shopify-pricing-1024x614.jpg 1024w, https:\/\/ecomm.design\/wp-content\/uploads\/2024\/11\/shopify-pricing-300x180.jpg 300w, https:\/\/ecomm.design\/wp-content\/uploads\/2024\/11\/shopify-pricing-768x460.jpg 768w, https:\/\/ecomm.design\/wp-content\/uploads\/2024\/11\/shopify-pricing-368x220.jpg 368w, https:\/\/ecomm.design\/wp-content\/uploads\/2024\/11\/shopify-pricing-736x441.jpg 736w, https:\/\/ecomm.design\/wp-content\/uploads\/2024\/11\/shopify-pricing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/ecomm.design\/shopify-free-trial\/\">On typical Shopify plans<\/a>, you can c<strong>reate between 1 and 15 staff accounts for your team members, in addition to your primary \u201cowner\u201d profile<\/strong>.<\/p>\n\n\n\n<p>On Shopify Plus, <strong>the number of accounts you can create is unlimited<\/strong>, meaning your business can grow as much as you like.<\/p>\n\n\n\n<p>You can also create as many online stores as you like, although the base price for Shopify Plus only includes 9 stores as standard, additional stores will cost another $250 per month.<\/p>\n\n\n\n<p>Plus, you\u2019ll have opportunities for <strong>more \u201cmarkets\u201d for international selling<\/strong>. <\/p>\n\n\n\n<p>Shopify\u2019s standard plans limit you to 3 markets per store, while Shopify Plus extends this limit to 50. Using Shopify Markets, you can <strong>create unique, localized experiences for every segment you target<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More API Options and Integrations<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Plus-1024x538.jpg\" alt=\"Shopify Plus\" class=\"wp-image-35685\" srcset=\"https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Plus-1024x538.jpg 1024w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Plus-300x158.jpg 300w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Plus-768x403.jpg 768w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Plus-368x193.jpg 368w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Plus-736x386.jpg 736w, https:\/\/ecomm.design\/wp-content\/uploads\/2025\/02\/Shopify-Plus.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of my favorite things about Shopify is how extensible it is. <\/p>\n\n\n\n<p>I\u2019ve yet to find another platform that offers anywhere near the number of add-ons and integrations available from the Shopify app marketplace. <\/p>\n\n\n\n<p>Even with a standard plan,<strong> you can access thousands of different integrations for everything from marketing, to order management, and store design<\/strong>.<\/p>\n\n\n\n<p>With Shopify Plus, you <strong>get access to all of those integrations, plus some specially-designed extras.<\/strong> <\/p>\n\n\n\n<p>For instance, there are specialist \u201cShopify Plus\u201d apps specifically created by a range of accounting, marketing, and experience design leaders.<\/p>\n\n\n\n<p>Shopify Plus merchants also get more control when it comes to<strong> customizing API integrations<\/strong>. <\/p>\n\n\n\n<p>You can seamlessly <strong>connect your store with your existing ERP and CRM systems<\/strong>, create \u201cmultipass\u201d experiences for customer logins and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Different Transaction and Processing Fees<\/h3>\n\n\n\n<p>Like all payment processors, Shopify Payments charges credit card processing rates on every transaction. <\/p>\n\n\n\n<p>The amount you\u2019ll pay for these fees varies depending on which plan you choose. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify Starter<\/strong>: 5%<\/li>\n\n\n\n<li><strong>Shopify Basic<\/strong>: 2.9% plus 30 cents<\/li>\n\n\n\n<li><strong>Shopify<\/strong>: 2.6% plus 30 cents<\/li>\n\n\n\n<li><strong>Shopify Advanced:<\/strong> 2.4% plus 30 cents<\/li>\n<\/ul>\n\n\n\n<p>There are also extra transaction fees you\u2019ll need to pay if you\u2019re using a third-party payment processor like Square. These fees range from 0.5% on the Advanced plan, to 2% on the Basic Shopify plan. Shopify Plus merchants get discounts on all of these fees.<\/p>\n\n\n\n<p>Your standard payment processing rates will drop to around 2.15% plus 30 cents, while transaction fees for third-party gateways fall to only 0.15%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unique Promotional Discounts<\/h3>\n\n\n\n<p>On all Shopify plans, companies can set up unique promotions to help increase conversion rates and sales. <\/p>\n\n\n\n<p>I actually think the standard plans are excellent for giving you a range of ways to increase sales. You can <strong>create fixed-value discounts, percentage-rate discounts, and offer free or reduced shipping.<\/strong> There\u2019s also the option to create buy-one-get-one-free sales.<\/p>\n\n\n\n<p>There\u2019s even a handy reporting section in the Shopify admin dashboard where you can track the impact your sales and promotions are having on your company\u2019s growth.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With Shopify Plus, you can create all of those promotions, and a few extras. For instance, <strong>you can leverage the \u201cLaunchpad\u201d service, unique to Shopify Plus, which automates the aspects of most promotional campaigns, product releases and flash sales.<\/strong><\/p>\n\n\n\n<p>You can schedule new products and omnichannel campaigns to run automatically, and even generate predetermined discounts for certain products and collections. <\/p>\n\n\n\n<p>Plus, there\u2019s the option to return pricing to normal rapidly at the end of a promotion, and stack multiple discounts for customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2B and Wholesale Selling<\/h3>\n\n\n\n<p>As I mentioned above, regular Shopify plans are intended for smaller companies, primarily those selling to customers. <\/p>\n\n\n\n<p>Shopify Plus, on the other hand, e<strong>nables new forms of wholesale and B2B selling with various unique features<\/strong> and apps.<\/p>\n\n\n\n<p>For instance, you can access the Shopify Plus admin interface to <strong>manage multiple stores with a single login in one place<\/strong>. You can set up separate (but connected) Shopify storefronts for wholesale customers, with quantity rules, and unique payment terms.<\/p>\n\n\n\n<p>You\u2019ll also be able to access top-level analytics for all the stores in your organization, add additional users for each store, and manage access permissions at scale. <\/p>\n\n\n\n<p>Plus, you\u2019ll have <strong>access to tools like the Shopify Transporter app<\/strong> for ingesting various forms of data, and the Shopify Script editor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unmatched Bandwidth and Scalability<\/h3>\n\n\n\n<p>Shopify\u2019s standard plans are pretty scalable, and I\u2019ve never had much of a problem with the platform\u2019s performance. <\/p>\n\n\n\n<p>However, with Shopify Plus, you do get extra peace of mind from a <strong>99.99% uptime guarantee, and a load-tested checkout with 40 times the capacity of the standard Shopify alternative<\/strong>. <\/p>\n\n\n\n<p>Plus, you\u2019ll be able to access the latest features offered by Shopify first.<\/p>\n\n\n\n<p>This means you can take advantage of new AI capabilities, innovative automation tools and more before anyone else on Shopify\u2019s customer list. <\/p>\n\n\n\n<p>Since Shopify releases new features all the time, <strong>I definitely recommend Shopify Plus to companies who want to stay ahead of the curve.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extensive Omnichannel<\/h3>\n\n\n\n<p>Finally, one of the main reasons I love Shopify is that it makes omnichannel selling a breeze. <\/p>\n\n\n\n<p>On any plan, you can sell across a range of different channels, from social media platforms, to marketplaces, and even in-person with Shopify POS Lite.<\/p>\n\n\n\n<p>However, Shopify Plus gives you <strong>access to up to 100 social media channels for sales, 80 marketplaces,<\/strong> and Shopify POS Pro (the fully-featured point of sale solution). <\/p>\n\n\n\n<p>This advanced POS solution supports rich customer profiles, granular inventory management and advanced analytics.<\/p>\n\n\n\n<p>Plus, with Shopify Plus, you also <strong>get access to Shopify Flow, Shopify\u2019s extensive automation solution,<\/strong> so you can bridge the gaps between your omnichannel sales strategies with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify vs Shopify Plus: Which Do You Need?<\/h2>\n\n\n\n<p>Ultimately, Shopify\u2019s standard solutions are excellent for any company who wants access to a scalable omnichannel environment for online and offline sales. <\/p>\n\n\n\n<p><strong>Shopify Plus simply takes the benefits of Shopify to the next level<\/strong>, offering greater opportunities for customization and growth.<\/p>\n\n\n\n<p>If you\u2019re looking for unlimited freedom within your Shopify store, access to B2B sales features, or even extensive point of sale technology, it\u2019s definitely worth considering a Shopify Plus upgrade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The main difference between Shopify and Shopify Plus? Price and scalability. Shopify\u2019s standard plans range from $5 to $399 per month, catering to small and mid-sized businesses. Shopify Plus starts at $2,300 per month, designed for enterprises with higher sales volumes and complex needs. With Shopify Plus, you get unlimited staff accounts, advanced B2B features,<a class=\"excerpt-read-more\" href=\"https:\/\/ecomm.design\/shopify-vs-shopify-plus\/\" title=\"ReadShopify vs Shopify Plus: Which Do You Need?\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":5,"featured_media":35717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1317],"custom_post_tag":[],"class_list":["post-35676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify vs Shopify Plus: Which Do You Need? | eCommerce Website Design Gallery &amp; Tech Inspiration<\/title>\n<meta name=\"description\" content=\"Shopify vs Plus, which do you need? 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